Tag Archives: Rovio

Wayne Rooney could be star of next Angry Birds game

Everton striker Wayne Rooney could become a character in the next Angry Birds game, after the developer behind it signed a sponsorship deal with the Merseyside club.

Finnish app developer Rovio has signed a deal to be a sleeve sponsor on Everton’s shirts – after the Premier League allowed them for this season.

And, as part of this link-up, Everton could be part of a new version of Angry Birds in the future, with Rooney and others potentially included in the game.

Speaking to the Press Association, Ville Heijari, Rovio Entertainment’s chief marketing officer, said: “We have a history of doing Angry Bird homages of real-life characters so obviously now we are in collaboration (with Everton) we can work together to bring interesting characters and profiles into the games.

“Potentially Wayne Rooney would be involved.

“It is not just enough that we reach mobile players; we want to reach sports fans, television spectators, so it is a big audience we are going after.”